I make my living from the results of software I’ve written. I have two LCD monitors in front of me and, when I’m working, am often logged into 3-4 computers that could be in different locations in the city or state. When I lose my Internet connection, often I have to stop working. Even if I’m on only my workstation computer, I still need the Internet for reference and other uses. Make no mistake about it: I am a true computer and network geek. On the other hand, I held out for years, avoiding Amazon and eBay. Why? I’d rather support the merchants locally. At one point I had a part time job I loved in a small retail store. I didn’t need the money, but I liked the book store, liked their attitude, and liked helping both the store and the customers. They opened a new branch store in a mall not far from me. Once I was helping two women with a lot of questions and recommending the appropriate books for each question they had. Then I said something about one being discounted. One woman said, “Oh, we wouldn’t get it here. We’d get it on Amazon.” To this day I regret that I didn’t say, “Then see if Amazon is here to help you and patiently answer all your questions in six months. If we’re gone then and you have questions, you’ll know it’s because people bought from them and not us.” I didn’t say it because I didn’t want to prejudice their view of a store I believed in and I didn’t want to hurt the reputation of the owners. Interestingly enough, within six months, that branch store was closed due to lack of sales.
So why would I, a strong supporter of local stores, come within an inch of saying to someone in a store, “That’s okay. I’ll get it on Amazon?”